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Bugatti is the brand of a family of artists who distinguished themselves in an environment where other automotive brands were operated by entrepreneurs with a purely technical background. the company founder ettore bugatti, born and raised in milan, italy, succeeded in uniting this artistic approach with his technical innovations, thus laying the foundation of a design language that was to mould the bugatti marque. the result was a series of vehicles far ahead of their time, and which are today numbered amongst the most valuable classic cars in the world. the brand’s central philosophy of “art, forme, technique” is a description of its mystique.